The Campaign.
Today many public access beaches in the UK no longer seem to be heavily polluted with plastic waste due to all the fantastic beach clean initiatives around; the total opposite could be said for coves and inaccessible stretches of coastline a few hundred meters away!
Wildlife tends to thrive in these less accessible areas however is forced to share its water and beaches with plastic, in all its hazardous forms.
The Paddle for Plastic campaign was launched in 2016 to raise awareness and enable community groups and individuals alike to start recovering plastic from otherwise inaccessible stretches of coastline and waterways by means of a kayak.
Since then the campaign has gone viral after featuring on prime-time BBC's Blue Planet UK, More4 and several tv news channels, radio and printed media reaching in excess of 20 million people.
The campaign has now gone global, supporting and initiating conservation efforts in Spain, Greece, UK, Africa, the Maldives, Germany, America and Canada.
As part of our corporate social responsibility Odyssey Innovation gives away 1 free kayak per month to a beach clean group or eco-warrior of its choice.