When one of the world's most recognised automotive brands goes looking for a partner to represent its sustainability values, the bar is high. KIA Motors chose Odyssey Innovation.
This collaboration — part of KIA's global 'Move Responsibly' campaign — brought together two organisations united by a shared belief: that innovation, responsibility, and performance are not in conflict. They are, in fact, inseparable.
Why KIA Chose Odyssey Innovation
Odyssey Innovation has spent over a decade proving that marine plastic waste is not a problem to be managed — it is a resource to be transformed. Through our Net Regeneration Scheme, we collect end-of-life fishing gear from harbours across the UK and convert it into fully circular, high-performance products.
Our Recycled Marine Plastic Surfing Handplane — the product featured in KIA's campaign — is made from 100% recovered marine plastic. It is functional, beautiful, and a tangible demonstration that the circular economy works. That is precisely why KIA selected it as the centrepiece of their Move Responsibly campaign.
The Campaign
'Move Responsibly' is KIA's call to action for individuals, businesses, and industries to rethink waste, embrace sustainability, and prioritise environmental stewardship. By featuring Odyssey Innovation's work at the heart of this campaign, KIA has demonstrated that meaningful sustainability partnerships — grounded in real impact, not just messaging — are possible.
Read more about the Move Responsibly campaign on KIA's website →
Partner with Odyssey Innovation
The KIA partnership is one example of how forward-thinking organisations are working with Odyssey Innovation to meet their CSR and ESG commitments in a way that is credible, measurable, and impactful. If your organisation is looking for a sustainability partnership that goes beyond a logo on a page, we would love to talk.
There are several ways to get involved:
- Plastic Credits — offset your organisation's plastic footprint by funding the recovery and recycling of marine plastic through our verified scheme.
- CSR Partnership — collaborate directly on campaigns, events, or product initiatives that align with your sustainability goals.
- Branded or Gifted Products — our recycled marine plastic products make powerful, story-rich corporate gifts and promotional items.
- Sponsorship — support our ocean clean-up campaigns and Net Regeneration Scheme with your brand at the forefront.
To start a conversation, contact us here or email support@odysseyinnovation.com.
